![]() You may be following all the good email principles and sending valuable content. Here were the responses of users when the question “For what reasons have you marked a business' emails as spam?” was asked.Īs mentioned above, the reputation of a shared IP address depends on the overall actions of its users. If it isn’t, then they’ll mark you as spam, and hence the associated IP’s reputation will go downhill. They already receive hundreds of emails every day, so it better be relevant and of high quality if you want them to give you attention. The spam stats below make it clear that your users will flag you as spam if you email too often or send irrelevant emails. Here are some reasons for a poor IP reputation: □ Users reporting you as spam Shared IP Address - Which One Should You Use? 5 things that can hurt your IP reputation But if you want to have a great IP reputation and are willing to put in the effort to maintain it, a dedicated IP address is the best choice. So depending on the needs of your email campaign, choose the appropriate type. This means that you have complete control over your IP reputation. On the other hand, a dedicated IP address is the one that a single user uses to send emails. Few bad apples and your reputation can go downhill. So the overall reputation of a shared IP is dependent on the actions of all the users who use it. And this ESP can use the same IP when other brands want to send their emails. You can see this happening with ESP providers, where when you configure your email campaign, it will assign an IP address to send your emails. Related guide: 9 Reasons Why Your Emails Land in Spam and What You Can Do About It Shared and Dedicated IP addressĪ shared IP address is the one that multiple email senders use to send emails. So now you know the importance of IP reputation, it is now time to choose an IP address for your email campaigns, and there are two types for you to choose from. Because if you have a great IP reputation, it means that you’re providing real value to your subscribers, and you’ll be rewarded for that. On the other hand, having a great IP reputation will significantly increase your deliverability. ![]() It ended up in spam folders due to malicious attachments. It has received a lot of spam complaints. Here are the common reasons why your IP has a poor reputation: Third-party spam filters and inbox providers will stop your emails from reaching users’ inboxes if your sender IP has a poor reputation. And this is built over time – good or bad – depending on the marketers’ actions using this IP. What is IP reputation?Įvery sender IP address has a reputation assigned by spam filters and inbox providers. Additionally, your ESP may use the same IP to send emails of multiple brands. So this means your ESP can decide the IPs it can use to send your emails. Sender IP address: The IP address of the device or server your ESP uses to send your emails. Personal IP address: The IP address of the device you're using your ESP from. ![]() It differs from a personal IP address in: Sender IP address is the IP address of the device used to send your emails.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |